The cannabis industry has drastically grown over the past few years and is projected to be a $30 billion industry by 2024. This is due to higher demand from customers looking for the latest in cannabis products. As demand skyrockets, the competition increases. Therefore, it’s more important for cannabis product packaging to stand out in an expanding market.
Here are some helpful reminders to help you get started today! With cutting-edge packaging design, you can market your cannabis products with the right labeling tops. knocking your competitors off the leaderboard.
How to Begin
The best way to successfully get started with cannabis labeling tops is to scope out your competition. Remember, you want eye-catching packaging that draws consumers in even if they are new to the cannabis market. One way you can see what you are up against is by researching various competitor brands. Look at their websites and visit local dispensaries to test out their labeling aesthetics. Find out which ideas you like and dislike. You want your brand to be unique, but you can use these ideas as building blocks for creative labels that fit your brand.
Also, find new ways to be creative. You don’t have to follow the traditional branding route if it doesn’t match your products. A unique cannabis labeling strategy might help you stand out even more from competitors and pay off in the long run. Don’t be afraid to steer clear of stereotypical branding. A little positive branding done well mixed in with a lot of creativity can help pave your road to success.
Define Who You Are
It is also essential to define who you are as a brand early on. Figure out who your customers are. Who are you trying to market to? Remember, you can’t cater to everyone. Therefore, a strategic marketing/branding plan is best. One way you can get started is by writing down terms that reflect your brand.
For instance, you might be catering to a younger audience and want your company to be associated with youthfulness. Think of how your cannabis labeling tops could reflect your desire to appeal to younger individuals. This will not only be reflected in the branding content used, but also in the style, images, and fonts you choose.
Choose Your Options
Now comes the harder part: choosing your packaging and labels. Options include primary and secondary packaging and freestanding packaging. You want to choose the option that reflects your brand identity most accurately. Most importantly, your packaging needs to leave room for legal labeling requirements. Make sure your label meets all state requirements. You should conduct detailed research about these guidelines before committing to the final packaging or label design. Sometimes using one label across the board saves you time and money, and ensures you meet statewide labeling requirements.
Get Started Today
Whatever container, packaging, or labeling you choose for your cannabis products, the right packaging line design can help. With precise labeling technology, you can meet state requirements and establish a unique brand name. You can start from scratch or update an existing packaging line for a fresh new look.