A successful strategy for many chiropractors is to send direct mail to your patients and community. Direct mail has many advantages as it isn’t too expensive and has a high ROI.
We have provided some direct mail strategies that every chiropractor should consider:
New Patient Marketing Strategy
Send mailers throughout the community: You can target very specific zip codes and neighborhoods with postcard offers for your clinic. You might catch prospective patients that are new to the area or weren’t aware of your practice. Now the cost for this can be high as you don’t have a specific target and are sending mailers out to a huge audience. You might risk sending them to people that are already patients or people not in need of your services.
Inactive Patient Marketing Strategy
Thank You Letters: You can send thank-you letters to any patient who refers us a new patient. You don’t mention any names, but if you notice if someone has referred multiple people in a short period of time, then just send them one letter instead of several.
Birthday Cards: You can have general birthday postcards printed to send to all patients who have a birthday in a given month. All patients birthdays during that month will get the postcard. One huge benefit to direct mail postcards is that postcard postage is cheaper than an envelope.
Physical Newsletters: If you are going to do a physical newsletter to your patients, you need to follow a specific plan and feel comfortable with the cost. If you follow a strategic plan, and you have the initial marketing budget, you can feel comfortable that your newsletter is increasing patient retention, reactivations, and referrals.
Recommendations for a physical newsletter that performs the best are:
- Send them monthly. Anything less is not effective, and anything more frequent will most likely not have the return on that added cost.
- Share some aspects of your personal life because it builds a relationship with the reader.
- Your newsletter must have great educational content.
- Your newsletter needs to be designed well to stand out in the patient’s mailbox.
- You need to be consistent for at least 6 months before you really start to see the results you desire. Stick with it!
Top Strategy for Direct Mail: Inactive Patient Marketing
Affordable Direct Mail
Depending on the size of your mailing list you choose, the investment can be anywhere from $750-$2,000 per month for a monthly, physically mailed newsletter. That may not be in the budget for everyone, but you will start to see higher revenue and profits and you will be wise to reinvest some of that into more marketing. You can eventually get to the point where this investment makes sense for your practice.
The good news is you can start direct mail now and at a low monthly investment. My strategy for getting started with direct mail on a limited budget is to use Birthday Cards, Welcome Letters, and Thank You Letters. There is no reason you can’t implement those immediately. This will be a great addition to your community outreach and total web presence.
At Dynamicard create professional-looking mailers, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our mailers are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Mailers can advertise new membership services, provide coupons or even show off new facilities! Direct Mail Marketing is a powerful way to build and maintain your client base.
If you’d like to find out more information about how your insurance business can benefit from direct mailer, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.